Naming and Branding for EFEBI
Graphic Design

Meet Efebi - a girl who carries natural beauty and reflects the spirit of Africa where this coffee is produced. We were entrusted to do naming and branding that includes three types of packaging design. We have created a bold and luxury design for the line of coffee products which aim to highly stand out. We purposely combined African patterns with pictures of ethnic girls for each flavor to emphasize their uniqueness and give the feeling of rich taste and smell of the coffee. Through our design, we wish consumers to find their own Efebi.

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